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Cross-border shopping of alcoholic beverages

Evidence from a natural experiment

Bibliographic Data

ID7472831
AuthorsEivind Bjørkås (0009-0008-3767-1760, Norwegian University of Life Sciences), Kyrre Rickertsen (0000-0002-5068-0847, Norwegian University of Life Sciences, corresponding author)
Year2026
Volume138
Pages103024
Publication date2026-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFood Policy (JOURNAL)
Journal identifiersISSN: 0306-9192 • E-ISSN: 1873-5657
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.foodpol.2025.103024
OpenAlexW4417336822
LanguageEN
References cited29

Cross-border shopping of alcoholic beverages reduces domestic sales and tax revenue. We estimate the effects of cross-border shopping on sales of hard liquor and wine in the Norwegian government-owned retail monopoly (Vinmonopolet) by using the travel restrictions during the COVID-19 pandemic as a natural experiment. The effects are identified by using a dynamic difference-in-differences approach comparing changes in sales in stores with different driving times to the nearest foreign alcohol store. A new robust estimation method that addresses weaknesses of the commonly used two-way fixed-effects estimator is used. Cross-border shopping effects are identified within 90 min driving time to the nearest foreign alcohol store. In this area, the increased sales in Vinmonopolet are estimated to be 56 % for wine and 35 % for hard liquor due to unavailability of cross-border shopping. These increases correspond to 5 % and 4 % of national sales, respectively, and correspond to half a billion NOK in increased annual tax revenue.

Consumer behaviour · Difference in differences · Natural (archaeology) · Natural experiment · Consumer Market Behavior and Pricing · Economics of Agriculture and Food Markets · Merger and Competition Analysis

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