Where Disney and Hallyu collide
Fashioning transcultural selves through hanbok sartorial fandom
Bibliographic Data
| ID | 7473208 |
|---|---|
| Authors | Yoonsuh Jung (0000-0002-1743-5049, Korea University, corresponding author), Tiara Wilson (0009-0008-1626-0380, University of Southern California), Ying Wang (0000-0003-3126-1134, Shanghai University), Y N Wang (0000-0002-9905-2163, Shanghai University) |
| Year | 2026 |
| Volume | 29 |
| Issue | 2 |
| Pages | 236-252 |
| Publication date | 2026-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-8779 • E-ISSN: 1460-356X |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/13678779251351996 |
| OpenAlex | W4411809726 |
| Language | EN |
| Citations received | 1 |
| References cited | 17 |
This research explores the cultural significance behind the popularity of hanbok, examining how fans express cultural identity, gender, and nationality through sartorial fandom. By analyzing Koreanified Disney Princesses and non-Korean “hanbok princesses” on social media, this study shows how performers from different nationalities use hanbok to express fan interests, materialize affective affinities, fashion transcultural selves, and envision a cosmopolitan Korea. In Disneyland, Korean fans enact “cultural Disneybounding,” creating a fannish self-brand while promoting Korean culture in transnational fan settings. In contrast, hanbok princesses, primarily non-Korean tourists, use hanbok to leverage fan identities and actualize transcultural selves. They also participate in repositioning hanbok in global fashion trends while reaffirming Orientalist logics that feminize and Other Korean culture. By analyzing online discourse, this article considers how sartorial practices help navigate intersecting identities and fan affiliations, revealing the dual processes of reorienting and re-Orientalizing in sartorial fandoms
Aesthetics · Art · Art history · Fandom · Media studies · Movie theater · Sociology · Visual arts · Asian Culture and Media Studies · Fashion and Cultural Textiles · Media, Gender, and Advertising
Fans and merchandise
De-Constructing the Chinese Nation
Notes on Transcultural Fandom, Imaginary Homelands, and Sartorial Fan Practices
Popular culture influences on national image and tourism behavioural intention
Beyond universality
The “Hallyu” phenomenon
Korean dance performance influences on prospective tourist cultural products consumption and behaviour intention
The Routledge Companion to Media Anthropology
Meet me on main street
Cosplay
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |