Hip-hop music producers’ labour in the digital music economy

Self-promotion, social media and platform gatekeeping

Datos Bibliográficos

ID7477102
AutoresJason Ng (0000-0001-7641-0784, University College Cork, autor de correspondencia), Steven Gamble (0000-0002-2823-3864, University of Bristol)
Año2024
Volumen28
Número2
Páginas530-548
Fecha de publicación2024-11-16
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNew Media & Society (JOURNAL)
Identificadores de la revistaISSN: 1461-4448 • E-ISSN: 1461-7315
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448241295304
OpenAlexW4404443515
IdiomaEN
Citas recibidas3
Referencias citadas41

There has been much debate concerning the changing nature of cultural production and distribution in the digital creative economy. Music production work has been especially affected by promotional conventions established by social media and music streaming platforms. This article critically builds atop perspectives on the platformisation of cultural production to investigate how independent hip-hop music producers develop their careers in the era of digital media platforms. It examines how traditional media and digital platform gatekeepers affect producers’ abilities to professionalise, promote creative work to audiences and manage precarious conditions for their labour. Insights from interviews with 15 producers from 8 countries are analysed and discussed to provide a nuanced view of the conditions for music production careers in the platform era of the digital creative industries

Advertising · Business · Digital media · Gatekeeping · Political science · Promotion (chess · Social media · Sociology · World Wide Web · Computer Science · Cultural Industries and Urban Development · Digital Economy and Work Transformation · Music History and Culture