The other ‘fake’ news
Professional ideals and objectivity ambitions in brand journalism
Bibliographic Data
| ID | 7477136 |
|---|---|
| Authors | Michael Serazio (0000-0002-3613-7282, Boston College, corresponding author) |
| Year | 2019 |
| Volume | 22 |
| Issue | 6 |
| Pages | 1340-1356 |
| Publication date | 2019-03-11 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism (JOURNAL) |
| Journal identifiers | ISSN: 1464-8849 • E-ISSN: 1741-3001 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1464884919829923 |
| OpenAlex | W2922249618 |
| Language | EN |
| Citations received | 15 |
| References cited | 14 |
The recent ascendance of brand journalism – whereby corporations employ news-like labor and means to court consumers and cultivate consciousness – raises serious concerns about the church–state boundary, as well as other long-standing press ideals such as objectivity and social responsibility. This article examines the fate of those practices and ambitions, as articulated by the professionals involved in the production of this quasi-reportorial, quasi-advertising content. The method of inquiry relies upon 28 in-depth interviews with those who manage and work in native advertising and content marketing in the United States, as well as extensive trade press coverage of the phenomenon, to understand the principles they profess and the adaptations they have undergone in transitioning from traditional editorial to now more commercial employment. It concludes with a political economy critique of what these corporate aspirations might cost the information credibility and democratic potential of the news genre
Advertising · Boundary-work · Business · Credibility · Democracy · Epistemology · Journalism · Objectivity (philosophy · Phenomenon · Political science · Politics · Public relations · Social science · Sociology · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics · Law
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“Tear down this wall”. A theory of strategic communication that integrates both communication and organizational theory
“The Employment Landscape Has Shifted Massively, and We Must Shift With It”
Model of Advertising Practitioner Scholarship (Maps)
Instrumentos de rendición de cuentas impulsados por los medios de comunicación
Transparency of new business models with the State
Climate Action and Native Advertising
Is a Brand Journalist Just Another Journalist? Examining Differences and Similarities in the Self-Perceptions of Their Professional Roles and Ethical Orientations
Sharing Native Advertising on Twitter
How News Organizations Sell Native Advertising
Making (Branded) News
Role conflicts in brand journalism
Journalism ethics with Foucault
The blurring line between freelance journalists and self-employed media workers
How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication
| Unique citing works | 15 |
|---|---|
| Citations per year | 2,14 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 15 |