Let’s dance the news! How the news media are adapting to the logic of TikTok

Bibliographic Data

ID7477259
AuthorsJorge Vázquez-Herrero (0000-0002-9081-3018, Universidade de Santiago de Compostela, corresponding author), María-Cruz Negreira-Rey (0000-0001-8945-2641, Universidade de Santiago de Compostela), Xosé López-García (0000-0002-1873-8260, Universidade de Santiago de Compostela)
Year2020
Volume23
Issue8
Pages1717-1735
Publication date2020-10-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884920969092
OpenAlexW3097964452
LanguageEN
Citations received124
References cited66

The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges. Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope. The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations

Advertising · Business · Citizen journalism · Context (archaeology · Internet privacy · Journalism · News media · Political science · Popularity · Qualitative research · Scope (computer science · Social media · Social science · Sociology · Thematic analysis · World Wide Web · Communication and COVID-19 Impact · Computer Science · Educational Methods and Impacts · Impact of Technology on Adolescents · History

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