News content promotion pressure
A content analysis of the cross-media visibility of and engagement with news stories
Bibliographic Data
| ID | 7477491 |
|---|---|
| Authors | Kenza Lamot (0000-0002-6945-0435, Vrije Universiteit Amsterdam, corresponding author), Steve Paulussen (0000-0003-1188-3980, University of Antwerp) |
| Year | 2024 |
| Volume | 26 |
| Issue | 12 |
| Pages | 2563-2580 |
| Publication date | 2024-08-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism (JOURNAL) |
| Journal identifiers | ISSN: 1464-8849 • E-ISSN: 1741-3001 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14648849241279012 |
| OpenAlex | W4401843909 |
| Language | EN |
| Citations received | 7 |
| References cited | 32 |
The research at hand centered around examining how news media manage their visibility, while navigating the challenges of invisibility posed by the platform economy. Platforms shape the visibility of news organizations and their content through algorithmic curation and moderation. In response, news organizations must exert considerable effort to maximize their visibility within these systems. The research identified and analyzed various deliberate promotional strategies aimed at enhancing an article’s visibility, including strategic posting across platforms, homepage placement, and extending content lifespan. By aggregating these strategies into a “promotion pressure” score, the study aims to unravel the circular relationship between news media’s content promotion strategies and audience engagement with news stories. Further analysis of the news articles with the highest promotion pressure shows that they are mostly related to major events, rely on news values such as conflict and personification, and frequently use clickbait headlines
Advertising · Business · Content (measure theory · Content analysis · Geography · Invisibility · Moderation · News media · Political science · Politics · Promotion (chess · Public relations · Social science · Sociology · Visibility · Computer Science · Digital Marketing and Social Media · Media Influence and Politics · Media Studies and Communication · Psychology · Social Psychology
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Gender “frames” in media
Pics or it didn’t happen! EU institutions’ visual communication and user engagement on Facebook and Instagram
Common Knowledge
Towards a pragma-linguistic framework for the study of sensationalism in news headlines
Qualitative Content Analysis
Effective Headlines of Newspaper Articles in a Digital Environment
Hard and soft news
What the Metrics Say. The Softening of News on the Facebook Pages of Mainstream Media Outlets
Raising Clickworthiness
Content Analysis in Mass Communication
Popularity-driven Metrics
Want to be on the top? Algorithmic power and the threat of invisibility on Facebook
Multiple Media, Convergent Processes, and Divergent Products
Web analytics and the functional differentiation of journalism cultures
Repurposing of Content in Multi-Platform News Production
User-generated visibility
News and Participation through and beyond Proprietary Platforms in an Age of Social Media
Audience Clicks and News Placement
Facebook, news media and platform dependency
What is News
Journalism is twerking? How web analytics is changing the process of gatekeeping
Six Uses of Analytics
The Journalist Is Marketing the News
The Softening of Journalistic Political Communication
Newsworthiness and story prominence
What clicks actually mean
The Structure of Foreign News
Click bait
We Rewrote This Title
| Unique citing works | 7 |
|---|---|
| Citations per year | 7 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |