Reaching at risk groups

The importance of health storytelling in Los Angeles Latino media

Bibliographic Data

ID7477652
AuthorsHolley A Wilkins (0000-0002-7783-7971, Georgia State University, corresponding author), Holley A Wilkin (Georgia State University), Sandra J Ball-Rokeach (University of Southern California), Sandra J Ball‐rokeach
Year2006
Volume7
Issue3
Pages299-320
Publication date2006-07-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884906065513
OpenAlexW2051207620
LanguageEN
Citations received24
References cited53

Latinos are at high risk for many health problems, but are often missed by traditional health communication campaigns aired through general audience channels. This article explores Latinos’ connections to communication channels for health goals - both mediated and interpersonal and media that is general audience and geo-ethnic (targeted toward a specific ethnicity and/or community). Data from a random digit dial telephone survey of Latinos in two Los Angeles communities are analyzed. The results indicate that Latinos have strong connections to media that target their ethnic group or community, to interpersonal networks of friends and family, and to health professionals. The implications of these findings are discussed and recommendations made for increased health storytelling about the dominant health risks facing Latino communities

Advertising · Business · Ethnic group · Health communication · Interpersonal communication · Interpersonal interaction · Interpersonal relationship · Narrative · Political science · Public relations · Sociology · Storytelling · Telephone survey · Focus Groups and Qualitative Methods · Health Literacy and Information Accessibility · Media Studies and Communication · Psychology · Communication · Social Psychology