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Balkanization and pauperization

Analysis of media capture of public service broadcasters in the Western Balkans

Bibliographic Data

ID7478060
AuthorsMarko Milosavljević (0000-0003-0054-0077, University of Ljubljana, Slovenia, corresponding author), Melita Poler (0000-0003-0884-4593, University of Ljubljana, Slovenia)
Year2017
Volume19
Issue8
Pages1149-1164
Publication date2017-08-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884917724629
OpenAlexW2747077308
LanguageEN
Citations received14
References cited9

This article provides an in-depth analysis of public service broadcasters in seven countries of the Western Balkans from the perspective of capture by political and market forces. A lack of editorial independence, reflected in politically biased, pro-government news content, is the main problem of public service broadcasting in the region. Another factor is the commercialization of programs, reflected in the neglect of public interest content in favor of entertainment formats, and the introduction of sponsored content and product placement. Financial difficulties, small fragmented markets, minor languages, weak economies, market pressures from commercial broadcasters, inefficient license fee collection, pressure and interference from political elites, as well as characteristics of local political and journalistic culture are among the reasons that public service broadcasters in these post-communist countries currently display similar characteristics

Advertising · Business · Commercialization · Entertainment · Government (linguistics · Independence (probability theory · License · Political science · Politics · Public broadcasting · Public relations · Public service · Service (business · Intellectual Property Rights and Media · Media Studies and Communication · Law · Marketing

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Unique citing works14
Citations per year1,56
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 14

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