Digital Natives as Budding Journalists

College TV Stations’ Uses of Twitter

Bibliographic Data

ID7494071
AuthorsRaluca Cozma (0000-0003-0954-9828, Kansas State University, Manhattan, USA, corresponding author), Tom Hallaq (Kansas State University, Manhattan, USA)
Year2018
Volume74
Issue3
Pages306-317
Publication date2018-10-07
Open AccessYes
TypeARTICLE
VenueJournalism & Mass Communication Educator (JOURNAL)
Journal identifiersISSN: 1077-6958 • E-ISSN: 2161-4326
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1077695818805899
OpenAlexW2896614437
LanguageEN
Citations received4
References cited23

This content analysis examines how award-winning student-run TV stations use Twitter to promote their work and to communicate with followers on campus and beyond. As digital natives and budding professionals, broadcast journalism students should showcase some of the best practices in social-media use. Variables under scrutiny include levels of activity and interactivity on Twitter feeds, popularity of accounts, and focus of tweets. The findings are alarming and suggest that journalism education lags behind shifts in the industry

Advertising · Business · Digital native · Interactivity · Journalism · Media studies · Multimedia · Political science · Popularity · Public relations · Scrutiny · Social media · Sociology · Technical Journalism · Computer Science · Media Studies and Communication · Radio, Podcasts, and Digital Media · Social Media and Politics · Law

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