Journalism and PR

News Media and Public Relations in the Digital Age

Bibliographic Data

ID7495293
AuthorsJohn Lloyd (0000-0003-1396-8507, corresponding author), Laura Toogood
Year2014
Publication date2014-11-18
Open AccessNo
TypeBOOK
VenueJournalism and PR (SOURCE_BOOK)
PublisherI.B.Tauris (PUBLISHER)
DOI10.5040/9780755695003
OpenAlexW2301945593
ISBN9780755695003
LanguageEN
Citations received12

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious – but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand – personal, corporate or political – means that public relations is now a top-table profession...whilst journalism struggles for survival. This unique study illuminates and analyses a new media age

Digital media · Journalism · Media studies · Political science · Public relations · Social media · Sociology · Transparency (behavior · Media Studies and Communication · Law

Tools

Open DOILibgenOpen Access