Complementary and Competitive Logics of Mediatization
Political, Commercial, and Professional Logics in Indian Media
Bibliographic Data
| ID | 7495332 |
|---|---|
| Authors | John Downey (0000-0003-3823-9546, corresponding author), Taberez Ahmed Neyazi (0000-0001-8695-1007) |
| Year | 2014 |
| Volume | 19 |
| Issue | 4 |
| Pages | 476-495 |
| Publication date | 2014-09-19 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The International Journal of Press/Politics (JOURNAL) |
| Journal identifiers | ISSN: 1940-1612 • E-ISSN: 1040-1620 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1940161214545809 |
| OpenAlex | W2119253617 |
| Language | EN |
| Citations received | 5 |
| References cited | 7 |
In this article, we have sought to develop a theoretical framework for understanding the “mediatization” of politics that is of general applicability while seeking to apply that framework to India, thereby extending the reach of the concept geographically beyond the West. Theoretically, we reject the idea that media logic and political logic are involved in a zero-sum game (where less of one necessarily means more of the other) and instead develop a framework that investigates how commercial, political, and professional logics interact in competitive and complementary ways dependent upon prevailing circumstances and configurations. In the classic argument of mediatization, growing commercial logic sees a consequent falling away of political (or electoral) logic. Our argument is that it is not an either/or but rather a both/and scenario where mediatization and politization of television can go hand in hand. These logics interact in a complex fashion; at times they are complementary, at other times they are competitive. In the rapid development of Indian media, media have become commercialized, regionalized, and vernacularized. Political elites still attempt to maintain control in direct and indirect partisan and indeed in networked media systems. New pragmatic entrepreneurs have emerged with decidedly dubious records and with twin goals of maximizing their economic and political power. At the same time, there is a trend toward journalism that works in the public interest rather than those of narrow regional and/or national elites
Argument (complex analysis · Control (management · Economics · Epistemology · Journalism · Law and economics · Management · Media studies · Political economy · Political science · Politics · Power (physics · Public relations · Sociology · Media Influence and Politics · Media Studies and Communication · Social Media and Politics · Law
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2016 - 2024 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |