New’ paradigms, ‘new’ theory and four priorities for South African mass communication and media research
Bibliographic Data
| ID | 7496337 |
|---|---|
| Authors | Pieter J Fourie (0000-0002-5362-4197, University of South Africa, corresponding author) |
| Year | 2010 |
| Volume | 24 |
| Issue | 2 |
| Pages | 173-191 |
| Publication date | 2010-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Critical Arts (JOURNAL) |
| Journal identifiers | ISSN: 0256-0046 • E-ISSN: 1992-6049 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/02560041003786474 |
| OpenAlex | W1984150010 |
| Language | EN |
| Citations received | 9 |
| References cited | 26 |
This article emphasises the importance of context in mass communication and media research. A brief summary is offered of some of the main characteristics of postmodern society and the new media landscape, and explained as the impetus for the postmodern and postcolonial paradigms in mass communication and media research. From these paradigms ‘new’ theories have developed, such as ‘chaos theory’ and ‘practice theory’, with their emphasis on diversity, the pervasiveness and the anchoring role of the media. Given these new paradigms and theories, many of the tenets and basic assumptions of the positivist and critical paradigms need to be revised, as does normative theory, which is still dominated by Western conceptualisations. With the above as background and an argument for the study and research of the media as a semiosphere of meaning, four research priorities for future South African mass communication and media research are introduced: (1) fundamental research about the new media; (2) (media) development communication research from an African perspective; (3) the indigenisation of mass communication and media theory; and (4) communications policy research
Argument (complex analysis · Communication studies · Communication theory · Context (archaeology · Epistemology · Indigenization · Mass media · Meaning (existential · Media studies · Media system dependency theory · New media · Normative · Political science · Positivism · Postmodernism · Social science · Sociology · Cultural Identity and Representation · Discourse Analysis in Language Studies · Law · Media Studies and Communication
Toward an African Media Typology
Some Random Thoughts on the South African Communication Association
Reimagining Through Crisis
Queer skin, straight masks
Why Efforts to Decolonise Can Deepen Coloniality and What Ubuntu Can Do to Help
Unpacking the African media typology
Beyond Skills Training
Provincializing Hegemonic Histories of Media and Communication Studies
Remaking ‘area studies’ in journalism studies
Communication theory today
Comparing Media Systems
The practice turn in contemporary theory
Disciplines, Intersections, and the Future of Communication Research
The structural transformation of the public sphere
Outline of a Theory of Practice
Sanef's ‘2002 South African National Journalism Skills Audit’
(Afri)Ethics, Communitarianism and Libertarianism
Democracy as Defeat
South African Journalism and Mass Communication Scholarship
On the semiosphere
Is Comparative Communication Theory Possible/Desirable
Postcolonial Approaches to Communication
Comparative Theory Reconceptualized
Conversation or Intellectual Imperialism in Comparing Communication (Theories)
Theorising media as practice
In search of a real freedom
Handbook of international and intercultural communication
Media Worlds
Globalized Values and Postcolonial Responses
De-Westernizing Media Studies
Reversals, Ironies, Hegemonies
History after the Three Worlds
Journalism
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,69 |
| Citation span | 2013 - 2025 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |