An Intersectional Approach to Exploring Audience Expectations of Journalism

Dados Bibliográficos

ID7496625
AutoresSandra Banjac (0000-0001-5860-1675, University of Groningen, autor correspondente)
Ano2021
Volume10
Fascículo1
Páginas128-147
Data de publicação2021-10-07
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoDigital Journalism (JOURNAL)
Identificadores do periódicoISSN: 2167-0811 • E-ISSN: 2167-082X
EditoraTaylor & Francis (PUBLISHER • GB)
DOI10.1080/21670811.2021.1973527
OpenAlexW3206210356
IdiomaEN
Citações recebidas38
Referências citadas66

Audience expectations of journalism reveal how well journalism is performing its role in society in the minds of its consumers. In an increasingly fragmented media and audience landscape, it has become more important to consider how social identity shapes audience expectations. However, scholarship has tended to examine expectations based on single identity categories (e.g., class or gender), revealing a crucial but disassembled understanding of how audiences perceive the journalism they consume. This study relies on an intersectional framework and eight focus groups to examine how class, race, and gender, as intersecting and mutually constitutive modes of power/oppression, shape audiences’ expectations of journalism in South Africa. It identifies intersectional differences in audiences’ expectations of solutions journalism, perceptions of journalism’s unaffordability and inaccessibility, and normative evaluations of quality and popular journalism that reveal classist and racist discourses of distinction and stereotyping. The study demonstrates the importance of intersectionality as a critical framework for studying audience expectations and the extent to which they are in/excluded and rendered (in)visible to journalism’s dominant ideology

Aesthetics · Identity (music · Ideology · Intersectionality · Journalism · Mainstream · Media studies · Oppression · Political science · Politics · Scholarship · Sociology · Technical Journalism · Gender Diversity and Inequality · Gender, Feminism, and Media · Media Studies and Communication · Gender Studies · Law