British Party Election Broadcasts
A Comparison of 1992 and 1997
Bibliographic Data
| ID | 7496814 |
|---|---|
| Authors | Robin Hode (corresponding author), Robin Hodess, John C Tedesco (0000-0002-9534-912X), Lynda Lee Kaid |
| Year | 2000 |
| Volume | 5 |
| Issue | 4 |
| Pages | 55-70 |
| Publication date | 2000-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Harvard International Journal of Press/Politics (JOURNAL) |
| Journal identifiers | ISSN: 1081-180X • E-ISSN: 1531-328X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1081180x00005004004 |
| OpenAlex | W2113262736 |
| Language | EN |
| Citations received | 11 |
| References cited | 6 |
This article presents a content analysis of the British party election broadcasts (PEBs) aired by the Conservative and Labour Parties during the 1992 and 1997 general elections. Using “videostyle,” a content analysis catagorical framework that measures components of verbal, nonverbal, and production techniques, several revealing findings are presented in this article. Among the more interesting findings is the increased tendency for the British electoral advertising to follow the American example in terms of negativity and heightened personalization. In addition, the trend during the period was toward greater use of commercial advertising techniques in PEBs as part of a more concerted communication strategy. As a result, PEBs are now the subject of news and are part of a wider debate on the role of media in electoral politics. The 1997 PEBs placed greater focus on the party leaders than the 1992 PEBs, particularly in the case of Tony Blair's role in the 1997 Labour PEBs. The dominant negative nature of the PEB, while on the rise, also appears to present more direct, hard-hitting, personal attacks at the opposing party and party leaders. Furthermore, like their U.S. counterparts, PEBs are dominated by discussion of policy issues. However, despite the greater length of the PEBs, there were many missed opportunities for specific policy proposal presentation
Period (music · Political science · Politics · Presentation (obstetrics · Media Studies and Communication · Social Media and Politics · Law
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Rage on Stage
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The Americanization of British party advertising? Negativity in party election broadcasts, 1964–2005
Tone Versus Information
Candidate-Sponsored TV Ads for the 2004 U.S. Presidential Election
There Goes the Neighbourhood? The 'Americanisation' of Elections, with Evidence from Scotland's Parliament
The Impact of Political Advertising in the 2001 U.K. General Election
When Campaigns Can Backfire
The Changing Nature of Party Election Broadcasts
| Citations per year | 0.52 |
|---|---|
| Citation span | 2005 - 2020 (16) |
| Highly cited | No |