Nike, social responsibility, and the hidden abode of production

Bibliographic Data

ID7498306
AuthorsCarol A Stabile, Carol Stabile (corresponding author)
Year2000
Volume17
Issue2
Pages186-204
Publication date2000-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCritical Studies in Mass Communication (JOURNAL)
Journal identifiersISSN: 0739-3180 • E-ISSN: 1529-5036
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15295030009388389
OpenAlexW1988169933
LanguageEN
Citations received12
References cited4

Nike Corporation irrefutably has created wealth for its owners and shareholders, but its rhetoric of social responsibility—its self‐presentation of the corporation as a now global citizen—constitutes a more dubious claim. Nike is not alone in engaging in such marketing practices, but the corporation has long been in the vanguard of innovations in both production and marketing and therefore offers an instructive case study of how multinational corporations produce and manage their public images. This essay looks at the conditions that have made this particular self‐presentation possible for U.S. consumers

Advertising · Business · Corporate social responsibility · Corporation · Economics · Management · Multinational corporation · Nike · Political science · Presentation (obstetrics · Production (economics · Public relations · Rhetoric · Shareholder · Social responsibility · Sociology · Vanguard · Climate Change Communication and Perception · Media Influence and Health · Media Studies and Communication · Law · Marketing

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