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Media Use, Reliance, and Active Participation

Exploring Student Awareness of the South African Conflict

Bibliographic Data

ID7498368
AuthorsOscar H Gandy (0000-0002-2654-8694, corresponding author), Paula W Matabane, John O Omachonu
Year1987
Volume14
Issue6
Pages644-663
Publication date1987-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Research (JOURNAL)
Journal identifiersISSN: 0093-6502 • E-ISSN: 1552-3810
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/009365087014006002
OpenAlexW2122985567
LanguageEN
Citations received3
References cited26

This study examines the relationships among different measures of media use, reliance, and perceptions of the continuing conflict in South Africa. Black college students are seen to differ in terms of their knowledge of aspects of the conflict. Gender and interest in the subject, as reflected in efforts to gather information about the conflict, are the most important predictors of knowledge. Reliance measures are more important than general usage measures once demographics and interest are accounted for. Once gender interest and information search are accounted for, none of the general use measures makes a significant contribution to knowledge. Thus this study lends support to the view that holds that intellectual interest and motivation are more important than the medium one chooses to serve that interest

Conflict of interest · Demographics · General knowledge · Media use · Perception · Political science · Public relations · Sociology · Subject (documents · Computer Science · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics · Demography · Social Psychology

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Unique citing works3
Citations per year0,08
Citation span1990 - 2006 (17)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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