Asian images portrayed in the websites of US higher education institutions

Bibliographic Data

ID7498558
AuthorsXiaopeng Wang (0000-0003-0384-9758, University of South Florida St. Petersburg, corresponding author), Anne Cooper-Chen (Ohio University)
Year2009
Volume2
Issue2
Pages193-211
Publication date2009-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueChinese Journal of Communication (JOURNAL)
Journal identifiersISSN: 1754-4769 • E-ISSN: 1754-4750
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17544750902826715
OpenAlexW1977642828
LanguageEN
Citations received2
References cited30

Using a purposive sample of 265 US colleges and universities, the analysis identified 378 Asian models from 8,319 human models. Results showed Asian students to be under-represented on the web compared to their proportion in the student body, whereas African Americans were proportionately represented. Instead of stereotypical portrayals, Asians appeared neutral in terms of power positions. Keywords: Asianrepresentationwebsitesstereotypeproportionality Notes 1. To download Flash photograph slide shows, screen snapshots were captured for each slide and saved to the computer's hard drive individually. 2. Due to the difficulty in distinguishing African Americans from international students and scholars from Africa, this study used "African Americans" to refer to both

Advertising · Art · Business · Download · Flash (photography · Media studies · Nonprobability sampling · Power (physics · Sample (material · Sociology · Visual arts · World Wide Web · Communication in Education and Healthcare · Computer Science · Discourse Analysis in Language Studies · Media Studies and Communication · Psychology · Demography · Gender Studies

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