Changes in Australian Newspapers 1956–2006

Bibliographic Data

ID7499261
AuthorsRodney Tiffen (corresponding author)
Year2010
Volume4
Issue3
Pages345-359
Publication date2010-03-21
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512781003642956
OpenAlexW2026740230
LanguageEN
Citations received5
References cited3

In the 50 years between 1956 (when television began) and 2006, Australian newspapers grew and changed in fundamental ways. A content analysis of six of Australia's leading papers, taken at decade intervals, showed, most obviously, that their size increased very substantially. The increase in editorial space was even greater, as the proportion of space taken by advertising declined. While in absolute terms, advertising volume grew steadily in the early decades, in the last two decades classified advertising declined both absolutely and proportionally, while the volume of feature advertising held up better. Newspapers in 2006 were very different visually from 1956. Several of these changes were introduced slowly, with only relatively modest changes between 1956 and 1976, but then change occurred at an accelerating rate, especially with the introduction of colour throughout the newspaper from the 1990s. The other significant trend in newspapers has been their increasing segmentation, with more specialised sections, many of them with distinctive advertising appeals

Advertising · Business · Content analysis · Newspaper · Political science · Social science · Sociology · Australian History and Society · Computer Science · Media Studies and Communication · Media, Gender, and Advertising

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