Issue and Personality Information In Newspaper Political Advertising
Bibliographic Data
| ID | 7499397 |
|---|---|
| Authors | Thomas A Bowers (School of Journalism, The University of North Carolina at Chapel Hill, corresponding author) |
| Year | 1972 |
| Volume | 49 |
| Issue | 3 |
| Pages | 446-452 |
| Publication date | 1972-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0022-5533 • E-ISSN: 0022-5533 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/107769907204900303 |
| OpenAlex | W1986571844 |
| Language | EN |
| Citations received | 2 |
Study of political advertisements in largest dailies in 23 states shows nearly half of statements are about issues. Ads for congressional and minor party candidates emphasize issues less
Advertising · Business · Media studies · Minor (academic · Newspaper · Personality · Political advertising · Political science · Politics · Sociology · Media Studies and Communication · Psychology · Social Media and Politics · Law · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,05 |
| Citation span | 1987 - 2005 (19) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |