The broadcasting public sphere

Enduring issues, enduring relationships, enduring activists

Datos Bibliográficos

ID7499573
AutoresRachel Kovacs (autor de correspondencia)
Año2003
Volumen7
Número3
Páginas209-238
Fecha de publicación2003-07-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Communication Management (JOURNAL)
Identificadores de la revistaISSN: 1363-254X • E-ISSN: 1478-0852
EditorialEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/13632540310807386
OpenAlexW1971751095
IdiomaEN
Citas recibidas2
Referencias citadas23

This study compares the strategies and impact of six British activist groups, as documented in 1997, with data gathered on the same groups in 2000. These groups, Voice of the Listener and Viewer, Campaign for Quality Television, Deaf Broadcasting Council, Consumers Association, National Consumers Council and National Listeners and Viewers Association, attempted to build a public sphere for generating debate around and catalysing changes to broadcasting policies and programming. They were tracked in 2000 in order to identify those issues, relationships and groups that had endured. The research design provided a telescopic look at their interactions with their targets and with each other during a period of rapid technological and industry change. In a multichannel broadcasting environment where convergence and globalisation are buzzwords, activists used public relations to create a broader public forum for a wide range of significant issues with which to engage demographically, psychographically and geographically diverse publics. The ensuing media education, media advocacy and relationship building, although elite in origins, strengthened democratic discourse, thus reaffirming broadcasting’s invaluable role in civil society

Broadcasting (networking · Civil society · Commercial broadcasting · Convergence (economics · Democracy · Elite · German · Globalization · Media studies · Political science · Politics · Public broadcasting · Public relations · Public sphere · Publics · Sociology · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics · Law