Literacy, Illiteracy, and Learning From Television News
Bibliographic Data
| ID | 7499715 |
|---|---|
| Authors | John Stauffer (0000-0002-0126-0301, Babson College, corresponding author), Richard Frost (0000-0001-7083-5060, Babson College), William Rybolt (Babson College) |
| Year | 1978 |
| Volume | 5 |
| Issue | 2 |
| Pages | 221-232 |
| Publication date | 1978-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-6502 • E-ISSN: 1552-3810 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/009365027800500205 |
| OpenAlex | W2067429729 |
| Language | EN |
| Citations received | 3 |
| References cited | 5 |
This paper reports on an investigation of the abilities of literates and adult nonreaders to recall and use information from a national network television news program. On a test of unaided recall of news stories the literates recalled 55% more stories than the nonreaders. On a multiple-choice test of information gain from the news program, the literates performed 63% better than the nonreaders. The samples were found to be virtually identical in their use of and opinions about television news. A control group of college students was given the information test without first seeing the news program and did no better than chance. The most important factor affecting recall was the length of time the story was on the air. Human interest stories were recalled much better by both groups than any other type of story. The level of performance among the adult nonreaders correlated highly with their reading levels
Advertising · Cognitive psychology · Functional illiteracy · Political science · Reading (process · Recall · Test (biology · Literacy, Media, and Education · Media Studies and Communication · Psychology · Social Media and Politics
| Citations per year | 0.07 |
|---|---|
| Citation span | 1983 - 2026 (44) |
| Highly cited | No |