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The delay economy of “continuity” and the emerging impatience culture of the digital era

Bibliographic Data

ID7500638
AuthorsHenriette Bruun (0000-0003-2822-1190, corresponding author)
Year2019
Volume1
Issue1
Pages85-101
Publication date2019-06-01
Open AccessYes
TypeARTICLE
VenueNordic Journal of Media Studies (JOURNAL)
Journal identifiersISSN: 2003-184X • E-ISSN: 2003-184X
PublisherDe Gruyter (PUBLISHER • DE)
DOI10.2478/njms-2019-0006
OpenAlexW2954249648
LanguageEN
Citations received5
References cited6

This article compares the “continuity” produced by private- and public service television companies and discusses whether it can survive in the digital era. In broadcast television, “continuity” carries the industry’s dominating business model: the commercial break. The present disruption to this model, caused by digital technology, over-the-top companies like Netflix and social media like Youtube, has made the television industry eager to adapt to new television viewing habits. However, based on a comparative analysis of the communicative strategies of four television companies in Denmark, the article argues that a traditional delay economy still governs the temporal structures and constructions of continuity. This delay economy draws heavily on the patience of its implied viewers. The article discusses this conceptualization of the audience in the context of an emerging impatience culture in which instant access to personalized audio-visual content and gaming on different devices are part of the viewers’ media experience

Advertising · Business · Business model · Commercial broadcasting · Conceptualization · Context (archaeology · Digital economy · Digital era · Digital television · Patience · Political science · Public broadcasting · Telecommunications · The Internet · Cinema and Media Studies · Computer Science · Digital Games and Media · Media Studies and Communication · Psychology · History · Law · Marketing

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Citations per year1
Citation span2021 - 2024 (4)
Highly citedNo

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Open DOIOpen Access
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