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Defining propaganda

A psychoanalytic perspective

Bibliographic Data

ID7500780
AuthorsAlexander V Laskin (0000-0003-2967-1468, Quinnipiac University, corresponding author)
Year2019
Volume4
Issue4
Pages305-314
Publication date2019-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication and the Public (JOURNAL)
Journal identifiersISSN: 2057-0473 • E-ISSN: 2057-0481
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2057047319896488
OpenAlexW2999024799
LanguageEN
Citations received3
References cited10

Propaganda is a centuries-old term, and yet scholars and practitioners are still having a hard time defining it and pinpointing what makes propaganda unique. Many existing definitions fail to distinguish between propaganda and marketing, public relations, advertising, or even mass communications, in general. This essay proposes to define propaganda through psychoanalytical research pioneered by Erich Fromm on symbiotic relations. Symbiotic relations, when transferred from biology to psychology and sociology, describe a process of allowing a person to merge with something big and important, therefore creating meaning beyond an individual’s life. As a result, following its religious roots, propaganda acts similar to religion—asking for a sacrifice of individualism in the name of something bigger—god, country, society, or political party. In the end, people willingly engage in propaganda because, although sacrificing something, they receive unity with the bigger powers of other people, organizations, political parties, countries, and so on. As a result, such persons are not alone against the world; they are now a part of a bigger and stronger union

Individualism · Media studies · Merge (version control · Perspective (graphical · Political science · Politics · Psychoanalysis · Psychoanalytic theory · Sociology · Media Studies and Communication · Media, Religion, Digital Communication · Misinformation and Its Impacts · Psychology · Law

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Unique citing works3
Citations per year0,6
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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