What viewers watch when they watch TV

Affiliation change as case study

Bibliographic Data

ID7500905
AuthorsRobert Abelman (corresponding author), David Atkin (0000-0002-0087-597X), Michael Rand
Year1997
Volume41
Issue3
Pages360-379
Publication date1997-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Broadcasting & Electronic Media (JOURNAL)
Journal identifiersISSN: 0883-8151 • E-ISSN: 1550-6878
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/08838159709364413
OpenAlexW2003410137
LanguageEN
Citations received3
References cited24

The investigation reported here lends further support to the interrelated‐ness of television use motives, the identification of instrumental and ritualized patterns in how television is used, and the generalizability of these patterns to times when local television stations change network affiliation. By augmenting traditional measures of viewing affinity and viewer perceptions, this study expands the known parameters of television viewer uses and gratifications and identifies three major viewer archetypes‐medium‐oriented viewers, station‐oriented viewers, and network‐oriented viewers. Implications for theory building and television network audience maintenance and generation strategies are discussed

Advertising · Archetype · Art · Broadcast television systems · Business · Generalizability theory · Identification (biology · Multimedia · Perception · Social media · Telecommunications · Television studies · Uses and gratifications theory · World Wide Web · Computer Science · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics

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