Soft power or wasteful entertainment? Interrogating the prospect of ‘Big Brother Naija
Bibliographic Data
| ID | 7500973 |
|---|---|
| Authors | Akinlolu Elijah Akinola (0000-0002-8906-3803), Olusola Ogunnubi (0000-0001-5005-9519, SARChI African Diplomacy and Foreign Policy, University of Johannesburg, Johannesburg, South Africa, corresponding author) |
| Year | 2020 |
| Volume | 109 |
| Issue | 1 |
| Pages | 71-85 |
| Publication date | 2020-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Round Table (JOURNAL) |
| Journal identifiers | ISSN: 0035-8533 • E-ISSN: 1465-4008 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00358533.2020.1717088 |
| OpenAlex | W3004857545 |
| Language | EN |
| Citations received | 6 |
| References cited | 13 |
Understanding that states’ material capabilities must be complemented with subtle power resources, the competition for global influence is preconditioned, in part, on the soft power generated abroad. Nigeria’s capacities in these two realms of power resources are reflected in the Afrocentric roots of its foreign policy. The influence of its creative industry in Africa is evident but requires further scrutiny. The authors explore the soft power prospects of Nigeria’s popular TV reality Show ‘BigBrotherNaija’ and investigate how the programme has helped to shape perceptions about the country. Two broad themes of semantic affirmation and the opportunities for celebrity diplomacy are considered to argue that ‘BBNaija’ represents a potent source of attraction, aspiration, and admiration for Nigeria
Admiration · Brother · China · Competition (biology · Diplomacy · Entertainment · Foreign policy · Political economy · Political science · Politics · Power (physics · Scrutiny · Sociology · Soft power · Global Political and Social Dynamics · Media Influence and Politics · Media Studies and Communication · Psychology · Law · Social Psychology
Branding the Nation
The soft power of popular cinema – the case of India
Nigeria’s Soft Power Sources
Nigeria in African Affairs
Public Diplomacy and Soft Power
Not by the Sword Alone
Soft Power
The foreign policy and intervention behaviour of Nigeria and South Africa in Africa
Effective Hegemonic Influence in Africa
| Unique citing works | 6 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |