Research Methods in Mass Communication Research

A Census of Eight Journals 1990–2000

Bibliographic Data

ID7501022
AuthorsCraig W Trumbo (Office of Health Promotion Research, University of Vermont, corresponding author)
Year2004
Volume81
Issue2
Pages417-436
Publication date2004-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism & Mass Communication Quarterly (JOURNAL)
Journal identifiersISSN: 1077-6990 • E-ISSN: 2161-430X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/107769900408100212
OpenAlexW2018058687
LanguageEN
Citations received14

This article replicates previous studies on methods used in mass communication research, A total of 2,649 articles from eight communication journals are analyzed for their use of quantitative versus qualitative methods, research focus, data-gathering procedures, and data sources. Additional attention is given to the concept of triangulation, especially the combination of qualitative and quantitative methods. The results show scholarship in this set of journals presents a roughly 60/40 quantitative/qualitative split and rarely combines quantitative and qualitative approaches. Triangulation is not formally represented. More than half (58%) of both qualitative and quantitative work is atheoretical

Cartography · Census · Data science · Focus (optics · Geography · Political science · Population · Qualitative property · Qualitative research · Quantitative analysis (chemistry · Quantitative Research · Scholarship · Set (abstract data type · Social science · Sociology · Statistics · Triangulation · Computer Science · Mathematics · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics · Demography

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