Seeking Cultural Relevance

Use of “culture peg” and “culture link” in international news reporting

Bibliographic Data

ID7501508
AuthorsMiki Tanikawa (0000-0002-7989-446X, corresponding author)
Year2015
Volume11
Issue1
Pages115-133
Publication date2015-11-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2015.1105725
OpenAlexW2261847497
LanguageEN
Citations received8
References cited34

This study identifies the prevalence of culturally oriented writing techniques found in international news coverage of major American newspapers, through a concept explication and content analysis. These techniques, which I call “culture peg” and “culture link,” are content and thematic choices in international coverage that journalists make to enhance the material's appeal to their home audience. They are, in essence, cultural meaning-making processes that render foreign stories relevant to the home audience which might not otherwise be interested in international news. A content analysis revealed that these cultural strategies, deployed in both text and photographs, were employed in 72 percent of international news articles in the New York Times. Excessive use of such methods might skew the understanding of foreign cultures/societies for the readership. Theoretical and methodological implications of the study are discussed

Advertising · Appeal · Audience measurement · Business · Content analysis · Epistemology · Explication · Meaning (existential · Media studies · Newspaper · Political science · Public relations · Qualitative research · Relevance (law · Social science · Sociology · Thematic analysis · Discourse Analysis in Language Studies · Media Studies and Communication · Psychology · Social Media and Politics · Law

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