Does Audience Participation on Facebook Influence the News Agenda? A Case Study of The Rachel Maddow Show

Bibliographic Data

ID7501920
AuthorsSusan Jacobson (0000-0002-8452-1086, corresponding author)
Year2013
Volume57
Issue3
Pages338-355
Publication date2013-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Broadcasting & Electronic Media (JOURNAL)
Journal identifiersISSN: 0883-8151 • E-ISSN: 1550-6878
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/08838151.2013.816706
OpenAlexW1995222152
LanguageEN
Citations received15
References cited46

Social media have been theorized as being able to break the press' monopoly on agenda-setting, giving the public greater influence over which stories are covered in the news. This study uses a cross-lagged panel analysis to determine to what extent audience conversations on The Rachel Maddow Show's Facebook Page may have influenced the selection of issues covered in the TV broadcast. Results show a positive correlation between stories discussed on Facebook and the subsequent airing of similar stories on TV. The evidence also suggests that social media may enable many factors that influence both the media and the public agendas

Advertising · Business · Media studies · Monopoly · Political science · Selection (genetic algorithm · Social media · Sociology · Computer Science · Media Influence and Politics · Media Studies and Communication · Social Media and Politics · Law

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