Mass Advertising as Social Forecast
A Method for Futures Research
Bibliographic Data
| ID | 7502017 |
|---|---|
| Authors | F C Pampel (0000-0003-4172-9343, corresponding author), Fred Pampel, Jib Fowles |
| Year | 1978 |
| Volume | 7 |
| Issue | 5 |
| Pages | 666-666 |
| Publication date | 1978-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Contemporary Sociology A Journal of Reviews (JOURNAL) |
| Journal identifiers | ISSN: 0094-3061 • E-ISSN: 1939-8638 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2307/2065100 |
| OpenAlex | W2067226132 |
| Language | EN |
| Citations received | 2 |
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S
Advertising · Business · Econometrics · Economics · Financial economics · Futures contract · Media Studies and Communication
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,05 |
| Citation span | 1985 - 1991 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |