A Q Methodology Study of Media and Ideology Orientations
Exploring Medium Theory, Critical Theory and Cultural Studies
Bibliographic Data
| ID | 7510667 |
|---|---|
| Authors | Paul Grosswiler (University of Maine, corresponding author) |
| Year | 1997 |
| Volume | 22 |
| Issue | 2 |
| Publication date | 1997-02-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Canadian Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0705-3657 • E-ISSN: 1499-6642 |
| Publisher | Jilin Academy of Agricultural Sciences (PUBLISHER • CN) |
| DOI | 10.22230/cjc.1997v22n2a996 |
| OpenAlex | W1493184933 |
| Language | EN |
| Citations received | 3 |
| References cited | 7 |
This study explores the debate among communication theorists about whether dominant typographic and electronic media forms are accompanied by distinct worldviews. Using Q methodology to approach media and ideology orientations subjectively, the study suggests that electronic media are preferred within a typographic ideology. Two electronic media factors, two mixed factors, and one slightly typographic media factor emerged in the preferences of a group of university students. By contrast, two typographic ideology factors, a conflicted factor, and one underlying electronic factor emerged in the students’ ideological orientations. Taken together, the electronic media factors tended to reflect the dominant ideology of typographic culture. Electronic ideology, on the other hand, was associated slightly more with typographic and mixed media factors
Electronic media · Factor (programming language · Ideology · Media studies · New media · Political science · Politics · Sociology · Computer Science · Law · Media Studies and Communication · Media, Communication, and Education · Psychology · Social Psychology
| Citations per year | 0.14 |
|---|---|
| Citation span | 2005 - 2014 (10) |
| Highly cited | No |