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Contrasting interactivities

BBC Radio message boards and listener participation

Bibliographic Data

ID7511095
AuthorsBethany Klein (0000-0003-0638-5549, University of Leeds, corresponding author)
Year2009
Volume7
Issue1
Pages11-26
Publication date2009-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRadio Journal International Studies in Broadcast & Audio Media (JOURNAL)
Journal identifiersISSN: 1476-4504 • E-ISSN: 2040-1388
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/rajo.7.1.11/1
OpenAlexW2089736809
LanguageEN
Citations received3
References cited12

Through a case study of BBC Radio message boards, this article explores the relationship between new interactivity, as exemplified by online forums, and methods of contact associated with radio's long history of encouraging listener feedback and participation. It considers the unresolved definition of interactivity as it relates to traditional and new media, and it suggests that provision of an environment that encourages deliberation is important not only for politically oriented radio but also for entertainment radio. Open-ended survey responses from 76 users of the Radio 1 and Radio 2 message boards demonstrate a perception of the boards as a site for communicating with the BBC as well as with other listeners, with features and tools not always successfully facilitating both roles. Salient foci include user experiences with contacting the BBC, user understanding of the purpose of the boards and user frustration around the terms of board communication

Audience participation · Deliberation · Entertainment · Interactivity · Internet privacy · Multimedia · Perception · Political science · Radio program · Salient · Telecommunications · Computer Science · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Radio, Podcasts, and Digital Media

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Unique citing works3
Citations per year0,2
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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