Production perspectives on audience participation in television

On, beyond and behind the screen

Bibliographic Data

ID7511253
AuthorsMarleen Te Walvaart (University of Antwerp), A Dhoest (0000-0002-6656-6125, University of Antwerp), Hilde Van Den Bulck (0000-0002-3858-1897, University of Antwerp)
Year2018
Volume25
Issue5-6
Pages1140-1154
Publication date2018-01-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueConvergence The International Journal of Research into New Media Technologies (JOURNAL)
Journal identifiersISSN: 1354-8565 • E-ISSN: 1748-7382
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1354856517750362
OpenAlexW2782907970
LanguageEN
Citations received6
References cited29

This article adds an empirical production perspective to the widely discussed concept of audience participation. It studies how audiences are integrated in the production of television and what motivations producers have to do so. Increased opportunities for audiences to produce or contribute to media content may change the way television is produced, as audience perspectives can be more easily integrated. Theoretically, the notions of corporate and political participation are discussed as a basis for a qualitative content analysis, focusing on a range of nonfictional television programs in Flanders, combined with in-depth interviews with editors-in-chief to study their motivations, looking at audience participation on screen, beyond the screen and behind the screen. Results show that producers mostly integrate the audience in the production process within a corporate understanding of participation, although some producers have integrated political forms of participation as well. However, rather than focusing on participation, a central motivation for producers is to engage the audience

Advertising · Audience measurement · Audience participation · Business · Economics · Media studies · Perspective (graphical · Political science · Politics · Production (economics · Public relations · Sociology · Television studies · Computer Science · Cultural Industries and Urban Development · Gender, Feminism, and Media · Media Studies and Communication

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