Intermedia Attribute Agenda Setting in the Context of Issue-Focused Media Events

Caitlyn Jenner and transgender reporting

Bibliographic Data

ID7511265
AuthorsMinjie Li (0000-0002-5472-646X, Louisiana State University, corresponding author)
Year2017
Volume12
Issue1
Pages56-75
Publication date2017-02-09
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2016.1273078
OpenAlexW2587697307
LanguageEN
Citations received16
References cited29

On April 24, 2015, Olympic gold medalist Caitlyn Jenner confirmed her transgender identity on the 20/20 Special: Bruce Jenner—The Interview with Diane Sawyer and started her own reality show, I am Cait. This study identifies patterns of second-level intermedia agenda setting in the framing of transgender issues, examining the extent to which Jenner’s high-profile planned media events about her gender transition influence how national print newspapers and television report transgender-related stories and the salience of certain story attributes. More specifically, through a comparative quantitative content analysis, this study found that transgender-related reports appearing after Jenner’s interview were more likely to (1) mention alternative non-binary gender discourses to highlight transgender subjectivity, (2) take the intersectionality perspective to address the complexity of transgender issues from the aspects of race, class, and sexuality differences, (3) differentiate transgender issues from LGB (lesbian, gay, and bisexual) issues, and (4) take in-depth approaches to report the stories

Context (archaeology · Framing (construction · Human sexuality · Intersectionality · Lesbian · Media studies · Newspaper · Salience (neuroscience · Sociology · Subjectivity · Transgender · Gender, Feminism, and Media · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Gender Studies · History

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