Using TV to Recruit Family Planning Patients
Bibliographic Data
| ID | 7511289 |
|---|---|
| Authors | D Jean Hutchinson (0000-0002-4577-9404, corresponding author), Jean Hutchinson |
| Year | 1970 |
| Volume | 2 |
| Issue | 2 |
| Pages | 8-8 |
| Publication date | 1970-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Family Planning Perspectives (JOURNAL) |
| Journal identifiers | ISSN: 0014-7354 • E-ISSN: 2325-5617 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/2133848 |
| PMID | 5520630 |
| OpenAlex | W2290662317 |
| Language | EN |
| Citations received | 5 |
Beginning in the mid-1960s Planned Parenthood Affiliates have occasionally used local television for fund-raising promotions and patient recruitment. A very few Affiliates like New York and Pittsburgh have found funds to produce their own filmed spot announcements. Planned Parenthood Federation of American began in 1965 to produce fund-raising spots for use by its Affiliates in local communities. By 1967 about 170 television stations in Affiliate cities were suing these fund-faising ammouncements. In 1968 the Advertising Council agreed finally to list Planned Parenthood in its television-radio bulletin. Following the success of this effort (some 300 local stations and all of the television networks aired the spots) Planned Prenthood considered that this was the time to launch a concentrated across-the-country effort to recruit patients using television spots. Attention is given to the evolution of this 1st national effort in order to save others time and trouble. The Planned Parenthood Center of Buffalo was uniquely involved from the time the spots were actually filmed to the time they were finally aired on a saturation basis to foolow-up studies of their effectiveness. In genral the national campaign was considered successful form the following points of view: 1) it was demonstrated conclusively that television station managers and the general public found family planning program material completely acceptable 2) a limited analysis of 23 Affiliates who used the spots during the test period (late July-October 1968) clearly indicates a significant impact on patient recruitment and 3) costs for production of the 2 spots was less than $20000
Family planning · Population · Research methodology · Sociology · ICT Impact and Policies · Media Studies and Communication · Psychology · Demography
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,09 |
| Citation span | 1973 - 1974 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |