Managing Impressions in a Virtual Environment
Is Ethnic Diversity a Self-Presentation Strategy for Colleges and Universities
Bibliographic Data
| ID | 7511344 |
|---|---|
| Authors | Lori Boyer (corresponding author), Brigitta R Brunner (0000-0003-0905-8623), Tiffany Charles, Patrice Coleman |
| Year | 2006 |
| Volume | 12 |
| Issue | 1 |
| Pages | 136-154 |
| Publication date | 2006-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Computer-Mediated Communication (JOURNAL) |
| Journal identifiers | ISSN: 1083-6101 • E-ISSN: 1083-6101 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1083-6101.2006.00318.x |
| OpenAlex | W2046529504 |
| Language | EN |
| Citations received | 10 |
| References cited | 42 |
This study examines how institutions of higher education use their websites to present diversity to build relationships and recruit prospective students. It involves a content analysis of the homepages of the 163 institutions that U.S. News named to the 2006 list of the country’s best comprehensive colleges and universities. The results showed that institutions in the West published more religious references and fewer photographs of women than institutions in other regions, and references to international programs were most prevalent in the Midwest. Overall, few institutions mention racial or ethnic diversity on their campuses, although visual representations of diversity in photographs are more common than textual references
Cultural diversity · Diversity (politics · Ethnic group · Higher education · Library science · Political science · Presentation (obstetrics · Public relations · Sociology · Computer Science · Media Studies and Communication · Media, Gender, and Advertising · Medicine · Sports, Gender, and Society · Law
Neoliberal Sleight of Hand in a University Strategic Plan
The Conscientious Use of Images Illustrating Diversity in Medical Education Marketing
Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising
Virtual ethnography
Facework by global brands across Twitter and Weibo
Disability and diversity on CSU websites
Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion
Identity, Visibility & Measurement
The movement against illegal immigration
College disability support offices as advertisements
Identities, the Phenomenal Self, and Laboratory Research
Tactical Self-Presentations
The Shape of the River
Self-Presentation Styles
Impression Management in Organizations
Interactivity reexamined
Content Analysis for the Social Sciences and Humanities
The Presentation of Self in Everyday Life
Hispanic Americans in the News in Two Southwestern Cities
The strategic control of information
The Presentation of Self in Virtual Life
Traveling the Superinformation Highway
The Effects of Ingratiation and Self-Promotion Tactics on Employee Career Success
Cultural Similarities and Differences in the Design of University Web sites
Legitimation endeavors
Changes in the Facial Prominence of Women and Men Over the Last Decade
Do Women and Men in Congress Cultivate Different Images? Evidence from Congressional Web Sites
The Role of the University President in Realizing the Multicultural University
Linking Diversity and Impression Management
The Incidence of Photographs of Racial Minorities in Introductory Psychology Texts
We Are What We Post? Self-Presentation in Personal Web Space
| Citations per year | 0.56 |
|---|---|
| Citation span | 2008 - 2021 (14) |
| Highly cited | No |