Television’s changing role in social togetherness in the personalized online consumption of foreign TV

Bibliographic Data

ID7511798
AuthorsYu-Kei Tse (0000-0002-6677-0062, Goldsmiths University of London, corresponding author)
Year2014
Volume18
Issue8
Pages1547-1562
Publication date2014-12-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444814564818
OpenAlexW2101953708
LanguageEN
Citations received7
References cited36

This article studies how television’s role in social togetherness has changed in the post-network context, using Taiwanese consumption of foreign programs via online sharing as a case study. Interview findings demonstrate that while audiences celebrated the personalization of online viewing, they sometimes wondered if they would become detached from society if they did not follow broadcast television. Moreover, by using online platforms, audiences achieved a sense of togetherness in two ways: by connecting to others with the same interests in foreign programs and by reassociating with home when they are abroad by consuming domestic programs. While the audiences’ personalization of online viewing is increasingly becoming a common television experience with their acquaintances and/or unknown fellow members, a sense of togetherness was attained, even though it might be less explicit than that generated in the consumption of broadcast television

Advertising · Business · Consumption (sociology · Context (archaeology · Internet privacy · Media consumption · Personalization · Sociology · World Wide Web · Computer Science · History · Impact of Technology on Adolescents · Media Studies and Communication · Psychology · Social Media and Politics

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