"Chuck" versus the ratings
Savvy fans and "save our show" campaigns
Bibliographic Data
| ID | 7511995 |
|---|---|
| Authors | Christina Savage (0000-0002-5457-8962, corresponding author) |
| Year | 2014 |
| Volume | 15 |
| Publication date | 2014-03-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Transformative Works and Cultures (JOURNAL) |
| Journal identifiers | ISSN: 1941-2258 • E-ISSN: 1941-2258 |
| Publisher | Organization for Transformative Works (PUBLISHER • US) |
| DOI | 10.3983/twc.2014.0497 |
| OpenAlex | W1826611219 |
| Language | EN |
| Citations received | 7 |
Fans rarely have the opportunity to affect the production of their favorite television shows, but sometimes they can save them. "Save our show" campaigns provide an example of fan labor that can influence the decision to renew or cancel a show. These campaigns have previously appeared as fans wrote to the networks en masse and sent in paraphernalia related to the show. The "Finale and a Footlong" "save our show" campaign for NBC's Chuck (2007–12) demonstrates a change in the way that fans understand their role in television consumption and production. By examining this campaign and situating it within a history of these types of campaigns, we can see how the "save our show" campaign for Chuck emphasizes the role of fan as both television viewer and advertisement consumer in a way that privileges the power of the fan as never before
Advertising · Aesthetics · Art · Business · Consumption (sociology · Economics · Paraphernalia · Political science · Power (physics · Production (economics · Digital Games and Media · Gender, Feminism, and Media · Media Studies and Communication · Law
| Citations per year | 0.78 |
|---|---|
| Citation span | 2017 - 2025 (9) |
| Highly cited | No |