Producing Milton Friedman’s Free to Choose

How Libertarian Ideology Became Broadcasting Balance

Bibliographic Data

ID7512043
AuthorsCaroline Jack (corresponding author)
Year2018
Volume62
Issue3
Pages514-530
Publication date2018-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Broadcasting & Electronic Media (JOURNAL)
Journal identifiersISSN: 0883-8151 • E-ISSN: 1550-6878
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/08838151.2018.1484291
OpenAlexW2884198455
LanguageEN
Citations received4
References cited19

In the first weeks of 1980, Public Broadcasting Service affiliates across the United States aired Free to Choose, a television series featuring the economist Milton Friedman. This article focuses on the production team, which brought Friedman’s small-government, market-focused perspective via privatizing the production of public television. Specifically, executive producer Robert Chitester’s success in bringing the series to air stemmed from two factors: first, he expressed social imaginaries that helped coordinate funding relationships with underwriters; and second, he drew on his institutional knowledge of public television production to navigate zones of regulatory ambiguity without running afoul of broadcast rules and regulations

Advertising · Ambiguity · Balance (ability · Broadcasting (networking · Business · Economics · Economy · Government (linguistics · Ideology · Microeconomics · Political science · Politics · Production (economics · Public broadcasting · Public service · Service (business · Sociology · Underwriting · Cinema and Media Studies · Computer Science · Media Studies and Communication · Political Influence and Corporate Strategies · Psychology · Finance · Law

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