Exposure to What? Integrating Media Content and Effects Studies
Bibliographic Data
| ID | 7512377 |
|---|---|
| Authors | Pamela J Shoemaker (Department of Journalism at the University of Texas at Austin, corresponding author), Stephen D Reese (Department of Journalism at the University of Texas at Austin) |
| Year | 1990 |
| Volume | 67 |
| Issue | 4 |
| Pages | 649-652 |
| Publication date | 1990-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0022-5533 • E-ISSN: 0022-5533 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/107769909006700418 |
| OpenAlex | W1985353200 |
| Language | EN |
| Citations received | 11 |
This essay argues that communication scholars should make more effort to match content with readership/viewership because audience members can read or view widely different aspects of a particular medium on any given day. Citing George Gerbner, among others, the essay argues that a field that has borrowed so much from other disciplines will not progress far unless communication scholars develop better measures and locate better fits between media content and audience use
Advertising · Audience measurement · Business · Content (measure theory · Field (mathematics · Media content · Media studies · Multimedia · Sociology · Target audience · Computer Science · Mathematics · Media Studies and Communication
Exploring the effects of active parental mediation of television content
Reimagining a glocal framework
Behavioral Effects of Framing on Social Media Users
Exposure Research Going Mobile
Linking Survey and Media Content Data
Press Coverage and Public Opinion On Women Candidates
Public Understanding of Climate Change
A Media Sociology for the Networked Public Sphere
How Measurement Error in Content Analysis and Self-Reported Media Use Leads to Minimal Media Effect Findings in Linkage Analyses
Value Resonance and Value Framing Effects on Voting Intentions in Direct-Democratic Campaigns
Cultivation Theory and Research
| Citations per year | 0.33 |
|---|---|
| Citation span | 1993 - 2021 (29) |
| Highly cited | No |