Tragedies of the Broadcast Commons
Consumer Perspectives on the Ethics of Product Placement and Video News Releases
Bibliographic Data
| ID | 7512476 |
|---|---|
| Authors | Jay Newell (0000-0003-3918-9069, Iowa State University, corresponding author), Jeffrey Layne Blevins (0000-0001-5166-2061, Iowa State University), Michael Bugeja (0000-0001-9088-5460, Iowa State University) |
| Year | 2009 |
| Volume | 24 |
| Issue | 4 |
| Pages | 201-219 |
| Publication date | 2009-10-30 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Mass Media Ethics (JOURNAL) |
| Journal identifiers | ISSN: 0890-0523 • E-ISSN: 1532-7728 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/08900520903321025 |
| OpenAlex | W2031048248 |
| Language | EN |
| References cited | 17 |
This article explores cynicism as an ethical issue associated with the blurring of content and advertising in mass media. From a communitarian perspective and adapting Hardin's (1968) metaphorical use of “commons” to the domain of broadcasting, we surveyed the attitudes of individuals toward two phenomena of media saturation (product placement and video news releases) and three constructs (cynicism directed toward government, cynicism directed toward marketers, and the individual's assessment of their marketing literacy). Respondents were highly cynical about government regulation of advertising and nearly as cynical of the ability of marketer's to self-regulate
Advertising · Business · Commons · Cynicism · Fourth Estate · Government (linguistics · Journalism · Perspective (graphical · Political science · Product (mathematics · Public relations · Sociology · Tragedy of the commons · Computer Science · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Media Studies and Communication · Law
| Highly cited | No |
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