The face of the party? Leader personalization in British campaigns
Bibliographic Data
| ID | 7513166 |
|---|---|
| Authors | Caitlin Milazzo (0000-0002-0273-7327, University of Nottingham, corresponding author), Jesse Hammond (0000-0003-4263-6464, Naval Postgraduate School) |
| Year | 2017 |
| Volume | 28 |
| Issue | 3 |
| Pages | 263-282 |
| Publication date | 2017-11-11 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Elections Public Opinion & Parties (JOURNAL) |
| Journal identifiers | ISSN: 1368-9886 • E-ISSN: 1745-7297 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/17457289.2017.1394309 |
| OpenAlex | W2767722612 |
| Language | EN |
| Citations received | 7 |
| References cited | 48 |
The personal characteristics of political elites play an important role in British elections. While the personalization of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalized messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3300 local communications from the 2015 general election to explore variation in the personalization of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light
Advertising · Business · Face (sociological concept · General election · Personalization · Political science · Politics · Public relations · Social science · Sociology · Subject (documents · Variation (astronomy · World Wide Web · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics · Law
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| Unique citing works | 7 |
|---|---|
| Citations per year | 1 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |