Canadian Political Consultants’ Perspectives about Political Marketing
Bibliographic Data
| ID | 7513545 |
|---|---|
| Authors | Jennifer Lees-Marshment (University of Auckland), Jennifer Lees‐marshment (0000-0003-2495-379X, University of Auckland, corresponding author), Alex Marland (0000-0001-8699-6766, Memorial University of Newfoundland) |
| Year | 2012 |
| Volume | 37 |
| Issue | 2 |
| Pages | 333-343 |
| Publication date | 2012-07-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Canadian Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0705-3657 • E-ISSN: 1499-6642 |
| Publisher | Jilin Academy of Agricultural Sciences (PUBLISHER • CN) |
| DOI | 10.22230/cjc.2012v37n2a2472 |
| OpenAlex | W1502186427 |
| Language | EN |
| Citations received | 5 |
| References cited | 16 |
This research in brief explores Canadian political consultants’ practices in political marketing, exploring whether they are, as democratic critiques of marketing often argue, encouraging politics to become poll-driven, and whether they fit into previous international studies on consultants in other countries, especially the United States. Drawing upon qualitative data collected from interviews with key practitioners in Canada and from Canadian news sources, it considers how political consultants utilize market research, communication, and strategy. It also considers the potential impact of the use of political consultants on politicians’ decisions and leadership. It concludes that Canadian political marketing does not fit into an idealistic, realistic, or cynical view of political marketing but is a more complex synthesis and thus the democratic impact is more varied and debatable
American political science · Business · Democracy · Influencer marketing · Marketing management · Political communication · Political science · Politics · Public relations · Qualitative marketing research · Relationship marketing · Sociology · Law · Media Studies and Communication · Public Administration · Marketing
The Marketing of the President
The Political Marketing Game
Harper’s Team
Social Research
Perspectives on Political Consulting
Antecedents of political market orientation in Britain and Sweden
American Campaign Techniques Worldwide
From Polis to Agora
Professional Political Consultants
Interviewing the Political Elite
Fighting Elections
Conducting and Coding Elite Interviews
Consultants and Direct Democracy
Validity and Reliability Issues In Elite Interviewing
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,42 |
| Citation span | 2014 - 2025 (12) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |