An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand
The Case of the Jury Team
Bibliographic Data
| ID | 7513699 |
|---|---|
| Authors | Christopher Pich (0000-0003-1259-2827, Nottingham Trent University, corresponding author), Guja Armannsdottir (Nottingham Trent University), Louise Spry (Nottingham Trent University) |
| Year | 2018 |
| Volume | 46 |
| Issue | 1 |
| Pages | 141-181 |
| Publication date | 2018-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Politics & Policy (JOURNAL) |
| Journal identifiers | ISSN: 1555-5623 • E-ISSN: 1747-1346 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/polp.12243 |
| OpenAlex | W2918680519 |
| Language | EN |
| Citations received | 1 |
| References cited | 64 |
There are explicit calls for deeper understanding of the creation, orientation, and development of “new” political brands from an “internal relational” perspective. Responding to this gap in the body of knowledge, this study explores the establishment, orientation, and position of the Jury Team; a U.K. political brand founded in March 2008. This article opted for an exploratory case study approach. Interviews were conducted with the Party founder‐leader. Semistructured interviews were conducted from September 2012 to October 2013. Transcripts were analyzed via qualitative thematic analysis. This research presents the challenges that face new political brands, particularly the barriers from the media and existing political system and difficulties with managing candidates and a national‐local campaign. Further, this study provides a “political brand development matrix” for brands within and beyond politics; a mechanism to deconstruct their offering and make adaptations if required. Related Articles König , Pascal D ., and Georg Wenzelburger . 2014 . “.” Politics & Policy 42 (): 400 ‐ 430 . http://onlinelibrary.wiley.com/doi/10.1111/polp.12076/full Related Media . 2009 . “Rantzen Backs Jury Team Project.” May 20. http://news.bbc.co.uk/1/hi/uk_politics/8059333.stm . 2009 . “European Election 2009: UK Results.” June 8. http://news.bbc.co.uk/1/shared/bsp/hi/elections/euro/09/html/ukregion_999999.stm
Biology and political orientation · Exploratory research · Jury · Media studies · Political science · Politics · Public relations · Qualitative research · Social science · Sociology · Thematic analysis · Corporate Identity and Reputation · Law · Media Studies and Communication · Political Influence and Corporate Strategies
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 2019 - 2019 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |