Finding Health and Aids Information in The Mass Media
An Exploratory Study Among Chinese College Students
Bibliographic Data
| ID | 7513752 |
|---|---|
| Authors | Kim Walsh-Childers (0000-0002-0050-3359, Associate Professor of journalism at Texas A&M University, corresponding author), Debbie Treise (Associate professor of advertising at Texas A&M University), Kristie Alley Swain (Assistant professor at Texas A&M University), Sheng Dai (0000-0002-8046-3931), Shiyan Dai (Visiting scholar in public relations at the University of Florida, on leave from his position as instructor at Xiamen University, He now is affiliated with the National University of Singapore, Kent Ridge, Singapore, 0511.) |
| Year | 1997 |
| Volume | 9 |
| Issue | 6 |
| Pages | 564-584 |
| Publication date | 1997-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | AIDS Education (JOURNAL) |
| Journal identifiers | ISSN: 0899-9546 • E-ISSN: 1943-2755 |
| Publisher | Guilford Press (PUBLISHER • US) |
| DOI | 10.1521/aeap.1997.9.6.564 |
| PMID | 9451483 |
| OpenAlex | W2209211694 |
| Language | EN |
| Citations received | 2 |
| References cited | 4 |
Western health officials believe the incidence of HIV infection in the People's Republic of China is much higher than has been reported, but knowledge about the disease remains low. This paper describes a preliminary study of Chinese college students' AIDS knowledge and beliefs and of the acceptability of mass media for AIDS education. Focus group interviews of 73 Xiamen University students showed that the students used radio more consistently than any other media and viewed magazines as the best media source of health information. However, they expressed a general distrust of the health information media offer. They possessed quite a bit of accurate information about AIDS but also harbored many inaccurate beliefs. Most felt that their personal risk from AIDS was very low because they felt distanced--either geographically or morally--from those at risk. Disturbing numbers felt that fate, not individual behavior, determines whether or not a person contracts HIV. The paper discusses the study's implications for future research
Advertising · Distrust · Focus group · Health education · Interpersonal communication · Journalism · Mass media · Media studies · Political science · Public health · Public relations · Sociology · Adolescent Sexual and Reproductive Health · Media Studies and Communication · Medicine · Nursing · Psychology · Social Media and Politics · Social Psychology
| Citations per year | 0.09 |
|---|---|
| Citation span | 2003 - 2025 (23) |
| Highly cited | No |