Franchising and Film in Japan
Transmedia Production and the Changing Roles of Film in Contemporary Japanese Media Cultures
Bibliographic Data
| ID | 7518552 |
|---|---|
| Authors | Rayna Denison (0000-0002-7957-4618, corresponding author) |
| Year | 2016 |
| Volume | 55 |
| Issue | 2 |
| Pages | 67-88 |
| Publication date | 2016-02-14 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Cinema Journal (JOURNAL) |
| Journal identifiers | ISSN: 0009-7101 • E-ISSN: 1527-2087 |
| Publisher | University of Texas Press (PUBLISHER • US) |
| DOI | 10.1353/cj.2016.0006 |
| OpenAlex | W2259037923 |
| Language | EN |
| Citations received | 11 |
| References cited | 5 |
Franchising practices in Japan are controlled by production committees that are collapsing the boundaries between media productions as Japan’s media industries work in collaboration to create large transmedia intertexts. This article examines the promotional discourses circulating around Japanese franchise fi lm releases to understand how these new franchising practices are affecting the roles and status of popular cinema in contemporary Japanese culture
Advertising · Art · Business · Celebrity culture · Economics · Franchise · Media studies · Movie theater · Political science · Production (economics · Sociology · Visual arts · Asian Culture and Media Studies · Japanese History and Culture · Marketing · Media, Gender, and Advertising
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Star, Scorpion, and the Snowblood
| Unique citing works | 11 |
|---|---|
| Citations per year | 1,38 |
| Citation span | 2018 - 2023 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 11 |