Korean Wave and Korean Women Television Viewers in Singapore

Bibliographic Data

ID7518950
AuthorsShim Doobo (corresponding author)
Year2007
Volume13
Issue2
Pages63-82
Publication date2007-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsian Journal of Women s Studies (JOURNAL)
Journal identifiersISSN: 1225-9276 • E-ISSN: 2377-004X
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/12259276.2007.11666025
OpenAlexW1956715629
LanguageEN
Citations received9
References cited12

Against the backdrop of cultural globalization and regionalization, this study theorizes on transnational television consumption and cultural flows within Asia by examining the ways in which women of the Korean diaspora enjoy homeland television drama while living in Singapore. It was found that Korean drama viewing provides these women with cultural resources to resist male dominance. In a word, they acquire semiotic power to produce resistive reading from the resources of the text. The Korean Wave phenomenon plays an interesting role in this. Moving the cultural industries' position upward in the Korean economy has allowed the expertise about Korean television drama to function as means of empowering women in familial power relations. It has also heightened their ethnic pride in their relations with other Asians. Articulated in these contexts, the Korean Wave produces new meanings and serves new cultural interests for women.Keywords: Korean Waveglobalizationdiasporafemale audiencepopular culturetelevision viewership

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