The limitations of localization

A cross-cultural comparative study of Farmer Wants a Wife

Bibliographic Data

ID7519754
AuthorsJohannes Van Keulen (0000-0002-0948-4668, Erasmus University Rotterdam, corresponding author), Jolien van Keulen (Erasmus University of Rotterdam, The Netherlands), Tonny Krijnen (0000-0001-5934-6346, Erasmus University of Rotterdam, The Netherlands)
Year2013
Volume17
Issue3
Pages277-292
Publication date2013-08-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-8779 • E-ISSN: 1460-356X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1367877913496201
OpenAlexW2153982382
LanguageEN
Citations received11
References cited16

Despite globalization, television is still bound to the nation-state in several aspects. The international television industry meets the national in the cross-border exchange of television content. Canned programming can hereby run into cultural barriers, which TV formats presumably can overcome, due to localization. Formats are translated to local versions that presumably suit national culture and identity. In globalization debates, localization is being used as an argument against cultural homogenization. However, there is little comparative work reviewing the extent to which TV formats are culturally specific. By comparing linguistic, intertextual and cultural codes in the Dutch and the Australian version of the British reality TV format Farmer wants a Wife, we will argue that localization of TV formats might be overrated as protection of cultural diversity

Argument (complex analysis · Globalization · Media studies · National identity · Political science · Politics · Reality television · Sociology · Wife · Asian Culture and Media Studies · Law · Media Studies and Communication · Media, Gender, and Advertising

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