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Social Influence in One-to-One and Group Situations

Predicting Influence Tactics from Basic Group Processes

Bibliographic Data

ID7525829
AuthorsBernard Guerin (0000-0002-2773-0746, University of Waikato, corresponding author)
Year1995
Volume135
Issue3
Pages371-385
Publication date1995-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-4545 • E-ISSN: 1940-1183
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00224545.1995.9713966
OpenAlexW2090739097
LanguageEN
Citations received3
References cited36

Extrapolating from basic group properties such as the diffusion of impact and responsibility, two experiments were devised to examine differences between attempts to influence groups and attempts to influence individuals: Students in New Zealand rated how much they would use various social influence tactics to influence individuals and groups, and friends and strangers. Assertiveness and exchange tactics were reported to be used more with a single person than with a group and more with a friend than with a stranger. The author theorizes that, in both cases, these tactics required a prior network of social consequences or accountability; there are no prior consequences for strangers, and any impact of consequences is diffused in a group. Logical and formal arguments were reportedly used more with a group than with an individual and more with strangers than with friends. In line with minority influence studies, participants reported seeking outside support or coalitions only in attempts to influence a group

Accountability · Assertiveness · Group (periodic table · Group dynamic · Political science · Social group · Social influence · Opinion Dynamics and Social Influence · Psychology · Social and Intergroup Psychology · Social Power and Status Dynamics · Social Psychology

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Unique citing works3
Citations per year0,11
Citation span1999 - 2006 (8)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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