The Korean Wave (Hallyu) in East Asia

A Comparison of Chinese, Japanese, and Taiwanese Audiences Who Watch Korean TV Dramas

Bibliographic Data

ID7527326
AuthorsJonghoe Yang (corresponding author), Jonghoe Yang Jonghoe Yang
Year2012
Volume41
Issue1
Pages103-147
Publication date2012-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDevelopment and Society (JOURNAL)
Journal identifiersISSN: 1598-8074 • E-ISSN: 2586-6079
PublisherSeoul National University (PUBLISHER • KR)
DOI10.21588/dns.2012.41.1.005
OpenAlexW2161039290
LanguageEN
Citations received40
References cited13

The major purpose of this study is to find out what factors are responsible for Hallyu, the flow and popularity of Korean popular cultural products in East Asia, and which direction Hallyu is heading for. To do this, recent structural and institutional changes in the region are examined and the 2008 EASS data analyzed. Opening up of the cultural market and development of the mass media industry, especially television, laid the ground for Hallyu in East Asia. The 2008 EASS data reveal that social proximity and two demographic variables are common factors for the rise of Hallyu in East Asia, but globalization and modernity variables had no effect on Hallyu. Females are more attracted to Korean TV dramas than males, but typical Hallyu fans are youngest in China, followed by Taiwan, and Japan the oldest. Besides these characteristics of Hallyu fans, the quality of Korean cultural products is an important factor in their success abroad. Since the second decade of the new millennium, Hallyu evolves into a new, or second, stage in which its contents, strategy, and media change considerably. Hallyu, representing a case of alternative globalization, signals a new phase in the recent history of globalization

Advertising · Archaeology · Business · China · East Asia · Geography · Korean Wave · Media studies · Sociology · Asian Culture and Media Studies · History · Hong Kong and Taiwan Politics · Japanese History and Culture

Tools

Open DOIOpen Access