Bourgeois Bohemians in China? Neo-Tribes and the Urban Imaginary

Dados Bibliográficos

ID7529147
AutoresJing Wang (0000-0002-7594-8539, autor correspondente)
Ano2005
Volume183
Páginas532-548
Data de publicação2005-09-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoThe China Quarterly (JOURNAL)
Identificadores do periódicoISSN: 0009-4439 • E-ISSN: 1468-2648
EditoraCambridge University Press (PUBLISHER • US)
DOI10.1017/s0305741005000342
OpenAlexW1973067698
IdiomaEN
Citações recebidas18

this article treats an understudied subject in popular culture studies: the mutual feed between lifestyle cultures and marketing through an examination of the bobo fever in urban china. how did an imaginary class of “bourgeois bohemians” emerge in a country where the bourgeois base is statistically small and where the bohemian equation is non-existent? to shed light on this pop-culture-turned-marketing-fad syndrome, the article introduces the concept of the “neo-tribes” and maps the pathways that link style cultures to consumer segmentation. a couple of critical questions arise from this exercise. first, is the separability of taste from class symptomatic of a “chinese leap of faith”? and secondly, is the hottest market segment today – the “neo-neo-tribes” – preparing us to address the convergence of a global youth culture

Aesthetics · Art · Bourgeoisie · Business · China · Convergence (economics · Economic growth · Economics · Market segmentation · Political science · Sociology · Taste · The Imaginary · Asian Culture and Media Studies · History · Hong Kong and Taiwan Politics · Japanese History and Culture · Law · Marketing · Psychology